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Samsung Health

Role: Design Lead

Team: Samsung Visual Display Team (America)


Early 2019 trends were indicating more people are adopting work-from-home and are in need of new ways to maintain their routines while staying at home. As a result, many digital home workout equipments have been introduced. As the lead designer of the Samsung visual display (America) incubator team, I worked with my team to seize this opportunity and explore converting existing devices at home to a sports service platform leveraging the existing Samsung Health ecosystem.

Service Characteristics

To change the narrative of  TV as a device for leisure we used behavioral science to introduce Sports and workout services. We set the followings as principles for designing new Interactions on Samsung TV & Samsung Health, which would encourage health monitoring for family and maintaining good habits:

1.Proactive Routines

Intelligently recommend actions through users' daily routine, so they can act on them.

2.Persuasive Experience

Make workout fun via gamification, reward system, & behavior changing interactions.

3. Two-way Interactions

leverage sensors & camera to provide real-time interactive feedback

Designibg a Persuasive Experience

To nudge our users in the right direction, we needed to take them on the 4-stop Persuasion Psychological journey that would help them stay engaged and active. To persuade users to take each step of the journey, we designed different touchpoints on the TV UI and other connected devices. 

No action ​/No intention

JTBD: Improve visibility to increase awareness

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place an entry point next to streaming services


JTBD: Communicate the value

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Recommend a morning workout routine when user wakes up

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Display interactive banner with tips and motivational 


JTBD: Reduce the gap between intention and action

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Action 🎉

JTBD: Celebrate success and communicate the positive outcome

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