As part of the Samsung Visual Display innovation hub we were missioned to explore the future of big displays at home, (traditionally defined as TV). In the 5-10 years outlook, we have discovered with the rise of vertical content and AI technology, a display at your home expected to be smart enough to be responsive and proactive in providing the best assistant and experience for the user. 

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We put together the vision concept for Sero (the first responsive vertical TV) by defining scenarios and UX model with the following in mind.

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1. Flexible OS UI for different modes (vertical and horizontal)

2. Responsive to mobile device presence

3. Smart Visual Assistant for home connected to the Samsung ecosystem

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The first phase of the product was released in 2018 in Korea. 

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